Infectious, energetic beats and loops are what underpin the Vandebilt sound, so I wanted to use them as the basis for the Vandebilt look too. I’ve tried to capture the band’s infectious heartbeat in a bold, dynamic identity, using musical form as a framework for a unique visual language. This underlying simplicity provides a striking, consistent and memorable style, which can be overlaid with the personality of the band and its music, lyrics and stories.
Using minimal geometric shapes, I created a custom font as the ‘vocals’ of the band. ‘Vandebilt Lyric’ is intentionally abstract and difficult to read, giving Vandebilt and their fans a unique language or ‘code’. For the rest, words simply become striking abstract art with a strong sense of rhythm.
With digital and social media in mind, the logo is responsive, scaling from full word, through abbreviated syllables, to a single letter mark for profile icons and avatars. On saturated and highly competitive digital music platforms such as Spotify, Deezer and Amazon Music, the logo is a vital brand asset that promotes recognition and recall. Iconic and recognisable graphic work also embeds a layer of ‘collectability’ in any artist’s work.