It was a real pleasure helping The Country Victualler with the packaging designs for their entire ‘Bake at Home’ range, elevating them from in-house printed labels to beautifully rich, foil-blocked sleeves and boxes.

These delicious (believe me, I’ve tried them!), high-end pies and pastries had a great brand story that just wasn’t cutting through on the shelf. Bringing that story to life with a compelling narrative, flexible colour palette and rich, evocative textures has resulted in a powerful, consistent and easy-to-navigate brand identity with great shelf presence, that can now extend to other products and categories.